To be successful in any business you must first understand the market. We carry out market analysis for manufacturers and service providers who want to penetrate a new market or need support with their existing business. Examples of the analysis that we

offer include:

- Regional, country and customer specific analysis.

- Breakdown of the size of the market in terms of
  volume and value.

- Analysis of key market drivers/trends.

- Competitive environment.

- Entry barriers.

- Local regulations.

We carry out business development and sales representation for manufacturers and service providers that want to boost sales or introduce new products and technologies to the market. We add value in the

following areas:

- Identify the opportunities for our client’s products
  and services.

- Assist with all company and product qualifications.

- Market and sell the products and services to the
  end user.

- Build strong relationships with end users in
  key positions.

- Feedback to client on upcoming tenders and manage
  the bid preparation.

- Participate in contract negotiations in line with
  clients requirements.

- Follow up on orders and payment process with the
  end user.

Inventory management can sometimes be overlooked in a booming market and inefficiencies in planning processes can often lead to excess inventory. ALBA provides inventory management services for operators that want to reduce their OCTG stock and ultimately their total cost of ownership. The general process that we work through is as follows:

- Meet with the client to discuss stock levels and
  budget constraints in terms of cost recovery
  and timing.

- Inspection of the tubulars in the yard with a scope
  agreed with client.

- Identification of the material that is prime and the
  material that is rejected due to damage or lack
  of traceability.

- Repairing rejected material where possible and
  setting aside scrap material.

- Assessing with the client whether the prime
  material can be utilized in future wells either locally
  or within global operations.

- Managing the disposal of prime and scrap material
  throughout our global network, recovering as much
  cost as possible on the assets and within the agreed
  time frame set by our client.